Promotion Details

Military Members.

Members of either the Armed Forces (Army, Navy, Air Force, Marine Corp, Space Force, and Coast Guard) or the Uniformed Forces as defined in 10 U.S. Code § 101 includes active guard and reserve personnel, the commissioned corps of the National Oceanic and Atmospheric Administration and the commissioned corps of the Public Health Service.  Individuals who have been released from active duty or received an honorable or general discharge from active duty in the armed forces during the preceding 12-month period are also eligible upon presenting a copy of DD Form 214.

Purchasers are eligible for one (1) Military Purchase incentive during the offer’s scheduled dates (January 2, 2021 through December 31, 2021). Motorcycles purchased and reported under a name other than the eligible Military offer applicant do not qualify. Sales documentation and claimant ID must match, along with proof of eligibility.

Cash offer available on select, new and unregistered 2020 or 2021 BMW Motorcycles at participating BMW Motorrad dealers. Must take delivery by 12/31/2021. The cash off is applied against MSRP. May be combined with certain other BMW Motorrad offers that are available at the time of purchase unless specifically excluded in the incentive offer rules.  Cash cannot be applied toward tax, title, registration, destination, handling, or other dealership fees. Options may be limited due to product availability at time of sale. May not be combined with other special appreciation purchase offers including Emergency Services, MSF RiderCoach, MOA/BMW Car Club of America, USAA, Valued Vendor/Corporate Sales Purchase Programs. BMW Motorrad fleet, M 1000 RR, and auction units do not qualify.

Motorcycles must be purchased through an authorized BMW Motorrad USA dealer. Purchases through a 3rd party or BMW dealers outside the USA are not eligible. Motorcycles sold to brokers or not delivered to the ultimate retail purchaser by dealership employees are not eligible for sales support.

The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment.  Acceptance of this program is subject to the laws of appropriate authorities.  See your authorized BMW Motorrad dealer for more details.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment. See your authorized BMW Motorrad dealer for more details.

Emergency Services Workers

An Emergency Services employee includes Federal, State, and local governmental and nongovernmental emergency public safety, fire, law enforcement, emergency response, emergency medical (including hospital emergency facilities), and related personnel, agencies, and authorities (as defined in 6 U.S.C. 101(6)).

Purchasers are eligible for one (1) Emergency Services Purchase incentive during the offer’s scheduled dates (January 2, 2021 through December 31, 2021). Motorcycles purchased and reported under a name other than the eligible offer applicant do not qualify. Sales documentation and claimant ID must match, along with proof of eligibility.

Cash offer available on select, new and unregistered 2020 or 2021 BMW Motorcycles at participating BMW Motorrad dealers. Must take delivery by 12/31/2021. The cash off is applied against MSRP. May be combined with certain other BMW Motorrad offers that are available at the time of purchase unless specifically excluded in the incentive offer rules.  Cash cannot be applied toward tax, title, registration, destination, handling, or other dealership fees. Options may be limited due to product availability at time of sale. May not be combined with other special appreciation purchase offers including Military Program, MSF RiderCoach, MOA/BMW Car Club of America, USAA, Valued Vendor/Corporate Sales Purchase Programs. BMW Motorrad fleet, M 1000 RR, and auction units do not qualify.

Motorcycles must be purchased through an authorized BMW Motorrad USA dealer. Purchases through a 3rd party or BMW dealers outside the USA are not eligible. Motorcycles sold to brokers or not delivered to the ultimate retail purchaser by dealership employees are not eligible for sales support.

The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment.  Acceptance of this program is subject to the laws of appropriate authorities.  See your authorized BMW Motorrad dealer for more details.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment. See your authorized BMW Motorrad dealer for more details.

MSF RiderCoaches.

Purchasers are eligible for one (1) MSF RiderCoach℠ purchase incentive during the calendar year (January 2, 2021 through December 31, 2021). Motorcycles purchased and reported under a name other than the eligible MSF RiderCoach℠ Purchase offer applicant do not qualify. RiderCoaches must be currently registered with the MSF. Sales documentation and claimant ID must match.

Documents required for Riding School Instructors other than MSF RiderCoaches must include a letter from the riding school on riding school letterhead and a copy of the riding school schedule for that year, which must reflect substantive activity.

Cash offer available on select, new and unregistered 2020 or 2021 BMW Motorcycles at participating BMW Motorrad dealers. Must take delivery by 12/31/2021. The cash off is applied against MSRP. May be combined with certain other BMW Motorrad offers that are available at the time of purchase unless specifically excluded in the incentive offer rules.  Cash cannot be applied toward tax, title, registration, destination, handling, or other dealership fees. Options may be limited due to product availability at time of sale. May not be combined with other special appreciation purchase offers including Military Program,  Emergency Services,  MOA/BMW Car Club of America, USAA, or Valued Vendor/Corporate Sales Purchase Programs. BMW Motorrad fleet, M 1000 RR and auction units do not qualify.

Motorcycles must be purchased through an authorized BMW Motorrad USA dealer. Purchases through a 3rd party or BMW dealers outside the USA are not eligible. Motorcycles sold to brokers or not delivered to the ultimate retail purchaser by dealership employees are not eligible for sales support.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment. See your authorized BMW Motorrad dealer for more details.

BMW Motorcycle Owners of America (MOA) and Car Club of America Members.

Purchasers are eligible for one (1) BMW Motorcycle Owners of America (MOA) and Car Club of America Members (CCA) Purchase incentive during the offer calendar year (January 2, 2021 through December 31, 2021). Recipient must be an active BMW Motorcycle Owners of America (MOA) or BMW Car Club of America member for a period of greater than 1 year at the time of motorcycle delivery. Motorcycles purchased and reported under a name other than the eligible BMW Motorcycle Owners of America (MOA) or BMW Car Club of America member applicant do not qualify. Sales documentation and claimant ID must match.

Cash offer available on select, new and unregistered 2020 or 2021 BMW Motorcycles at participating BMW Motorrad dealers. Must take delivery by 12/31/2021. The cash off is applied against MSRP. May be combined with certain other BMW Motorrad offers that are available at the time of purchase unless specifically excluded in the incentive offer rules.  Cash cannot be applied toward tax, title, registration, destination, handling, or other dealership fees. Options may be limited due to product availability at time of sale. May not be combined with other special appreciation purchase offers including Military Program, Emergency Services, MSF RiderCoach, USAA, or Valued Vendor/Corporate Sales Purchase Programs. BMW Motorrad fleet, M 1000 RR and auction units do not qualify.

Motorcycles must be purchased through an authorized BMW Motorrad USA dealer.. Purchases through a 3rd party or BMW dealers outside the USA are not eligible. Motorcycles sold to brokers or not delivered to the ultimate retail purchaser by dealership employees are not eligible for sales support.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment. See your authorized BMW Motorrad dealer for more details.

MSF Basic RiderCourse Students.

Purchasers are eligible for one (1) MSF Basic Rider Course incentive during the program period (January 2, 2021 through December 31, 2021). The MSF Basic Rider Course incentive must be original BMW Riders’ Apparel such as boots, gloves, jackets, etc. from the BMW MOTORRAD RIDE catalog. This incentive will not be paid for the sale of aftermarket products or accessories.

Purchasers must have taken the MSF Basic RiderCoachSM or other accredited safety riding organization training and received their certificate within the previous 90 days prior to purchasing the motorcycle. Motorcycles purchased and reported under a name other than the eligible MSF Basic Rider Course applicant do not qualify. Sales documentation and claimant ID must match.

Motorcycles must be purchased through an authorized BMW Motorrad USA dealer. Purchases through a 3rd party or BMW dealers outside the USA are not eligible. Motorcycles sold to brokers or not delivered to the ultimate retail purchaser by dealership employees are not eligible for sales support. No purchases in the name of corporate or business entities.

This incentive may be combined with any other monthly retail customer incentive* available at the time of purchase for a qualified model (unless specifically excluded in the eligibility guidelines), which is defined as any new, previously unregistered BMW motorcycle sold between the dates of January 2, 2021 through December 31, 2021. BMW Motorrad fleet, M 1000 RR and auction units do not qualify.

*May not be combined with other special purchase offers including Military, Emergency Services, MSF RiderCoach, MOA/BMW Car Club of America, USAA, Valued Vendor/Corporate Sales Purchase Programs.

Applications not submitted within 30 days of the delivery date are ineligible for this incentive.

Specific states offer Beginning Rider Course enrollment fee reimbursement upon course completion (passing with endorsement). Customers in these states are only be eligible for the Riding Gear portion of this incentive. This list includes but is not limited to; Illinois and Pennsylvania (this list is subject to change as legislation changes).

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment. See your authorized BMW Motorrad dealer for more details.

USAA Members.

All USAA members with current proof of membership that are P&C (Property and Casualty) are eligible for one incentive per USAA member per year. USAA members require a BMW Motorrad USA Incentive Code Certificate.

Purchasers are eligible for one (1) USAA Purchase incentive during the offer’s scheduled dates (January 2, 2021 through December 31, 2021). Motorcycles purchased and reported under a name other than the eligible USAA offer applicant do not qualify. Sales documentation and claimant ID must match.

Cash offer available on select, new and unregistered 2020 or 2021 BMW Motorcycles at participating BMW Motorrad dealers. Must take delivery by 12/31/2021. The cash off is applied against MSRP. May be combined with certain other BMW Motorrad offers that are available at the time of purchase unless specifically excluded in the incentive offer rules. Cash cannot be applied toward tax, title, registration, destination, handling, or other dealership fees. Options may be limited due to product availability at time of sale. May not be combined with other special appreciation purchase offers including Military Program, Emergency Services, MSF RiderCoach, MOA/BMW Car Club of America, or Valued Vendor/Corporate Sales Purchase Programs. BMW Motorrad fleet, M 1000 RR and auction units do not qualify.

Motorcycles must be purchased through an authorized BMW Motorrad USA dealer. Purchases through a 3rd party or BMW dealers outside the USA are not eligible. Motorcycles sold to brokers or not delivered to the ultimate retail purchaser by dealership employees are not eligible for sales support.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment. See your authorized BMW Motorrad dealer for more details.